You built your travel agency into the success it is today. You have a client list, even an established brand, but your bookings aren’t growing at the same pace as the travel industry as a whole. You’ve hit a plateau, and you can’t clearly see what’s needed to make the next step and boost your agency to the next level.
You know the type of clients you love working with, and they love working with you, but you don’t know which marketing channels are most effective at reaching them. You may have tried a bit of this and a little bit of that, but nothing has caught enough traction to produce results.
Your host agency or consortia does marketing and even sends you information on marketing your business. This has helped you get started in the past, but the clients you receive from them are less than ideal, and the information they send you is aimed toward selling their preferred suppliers’ products.
Your agency’s growth is hindered due to the lack of finding new ideal clients; each one worth more than one simple booking. With a targeted marketing plan, you can put your service offerings in front of their eyes.
Once you grab their attention, you’ll have a clear and consistent message from the clients’ first impression all the way through the planning session. Your agency will be building its value to the client along this path, and you will be able to book more clients at a higher price.
After booking, you will nurture them and maintain your status as a valuable resource to them. When they so much as think about traveling, or hear someone talk about travel, your agency will be first to come to mind. They will be your referral machine leading you to more clients for free.
How Does It Work?
Glad you asked! First, we start with a free consultation where I get to know you better and get an understanding of what your goals are for your business. This helps me find out if we are a good match to work together, and if my service will actually be of any help…it is not for everyone.
I’ll ask some questions to get an understanding about your goals, positioning, customer base, and what “giants” are standing in your way from achieving success.
Based off this information, I’ll form a marketing plan that will overcome these obstacles and get your agency moving in the direction you want it to go. This plan is completely unique to you and your goals, and I will consult you one-on-one every step of the way so that you stay on target and constantly make progress.
The plan will be for a maximum execution time of 12 months, and if you have not reached your desired goals by then, I will continue working with you for free until you do.
While I would love to help each and every travel professional, unfortunately that can’t be the case. I only have a limited number of clients I can work with at any given time.
Also, I only work with one agent/agency per travel niche, e.g. if I am working with a destination wedding travel planner, I will not accept another travel agent as a client in the same specialty.
If this is something you are interested in doing and would like me to work with you one-on-one to grow your business, I encourage you to read my consulting invitation.