For travel agencies that specialize in Asian destinations, culinary travel in that area is on the rise. This article takes a look at the type of clients in this niche, and how one agency saw more conversions when they added a food page to their website. Everyone has to eat, so why not appeal to those that may enjoy a certain type of food here in the U.S., like Thai food, and make it a special part of their cultural experience.
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Asia: The New Frontier for Culinary Travel