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Do You Know Whom You Are Writing Content For?

July 15 by Sling & Stone Leave a Comment

A problem of most travel businesses when doing content marketing is that they really don't write for an audience, or even know who that audience is. They think they can mark "content marketing" off [...]

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Category: News Topics: Content Marketing, Small Business Strategy

What Blogging And TV Shows Have In Common

July 14 by Sling & Stone Leave a Comment

I came across this article which gives a brief overview of how TV producers try to entice you to watch their programming. The interesting thing was reading how she connects this to blogging for your [...]

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Category: News Topic: Content Marketing

Travel Agents Talk About Client Problems & Problem Clients

July 14 by Sling & Stone Leave a Comment

Unfortunately you can't run a travel business without clients, and regardless of how great you are at doing your job, you are always going to run into a client that gives you problems. If you're [...]

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Category: News Topic: Travel Industry

How Professional Are You At Travel Industry Events?

July 13 by Sling & Stone Leave a Comment

One of the advantages of attending industry events is being able to take advantage of opportunities while there. Meeting influencers, gaining mentors, or making partnerships. The most important thing [...]

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Category: News Topic: Small Business Strategy

The Importance Of User-Generated Content In Travel Marketing

July 13 by Sling & Stone Leave a Comment

Stackla, the content marketing platform, put together an infographic showing the importance of user-generated content within the travel space, particularly on mobile devices. There are some great [...]

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Category: News Topic: Infographics

What Is Your Client’s Perception Of You And The Destination?

July 10 by Sling & Stone Leave a Comment

No matter what business or market you are in, every customer makes a buying decision based off a perceived promise of a product or experience. This article give some examples of how our perceptions [...]

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Category: News Topic: Small Business Strategy

Where’s The WOW Philosophy In Travel Business?

July 9 by Sling & Stone Leave a Comment

Tony Hsieh, the CEO of Zappos, is all about customer service. Every employee that joins his company goes through 4 weeks of customer service training, and those not wanting to continue are offered [...]

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Category: News Topic: Small Business Strategy

Why Destination Weddings Are Different From Other Markets

July 8 by Sling & Stone Leave a Comment

In a panel at the Travel MarketPlace conference, experts said that agents looking to enter this niche should take not that this is very different than leisure travel. This article gives you tips on [...]

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Category: News Topic: Travel Niche Marketing

The Important Factors Impacting Travel In Asia-Pacific Market

July 7 by Sling & Stone Leave a Comment

Here's an infographic compiling data from emarketer, Phocuswright, EyeForTravel, and more about the rise of travel from the Asia-Pacific market. With growing disposable income and greater internet [...]

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Category: News Topics: Infographics, Travel Niche Marketing

Can Prospects Find You When They’re Researching Travel?

July 6 by Sling & Stone Leave a Comment

A study done by TNS for Webloyalty showed that 75% of consumers used websites to book their travel and 80% of those used the internet for research. You don't really need a study to tell you how [...]

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Category: News Topics: Small Business Strategy, Social Media Marketing

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Quick Reads:

Whoa…$80,000 In 3 Days From Facebook Marketing!?!

June 20

The Importance Of User-Generated Content In Travel Marketing

July 13

The Important Factors Impacting Travel In Asia-Pacific Market

July 7

Are You Top Of Mind When Your Clients Want To Travel?

June 30

Low Commissions & Selling Higher Priced Cruises

June 26

More quick reads »

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