A problem of most travel businesses when doing content marketing is that they really don't write for an audience, or even know who that audience is. They think they can mark "content marketing" off [...]
What Blogging And TV Shows Have In Common
I came across this article which gives a brief overview of how TV producers try to entice you to watch their programming. The interesting thing was reading how she connects this to blogging for your [...]
Travel Agents Talk About Client Problems & Problem Clients
Unfortunately you can't run a travel business without clients, and regardless of how great you are at doing your job, you are always going to run into a client that gives you problems. If you're [...]
How Professional Are You At Travel Industry Events?
One of the advantages of attending industry events is being able to take advantage of opportunities while there. Meeting influencers, gaining mentors, or making partnerships. The most important thing [...]
The Importance Of User-Generated Content In Travel Marketing
Stackla, the content marketing platform, put together an infographic showing the importance of user-generated content within the travel space, particularly on mobile devices. There are some great [...]
What Is Your Client’s Perception Of You And The Destination?
No matter what business or market you are in, every customer makes a buying decision based off a perceived promise of a product or experience. This article give some examples of how our perceptions [...]
Where’s The WOW Philosophy In Travel Business?
Tony Hsieh, the CEO of Zappos, is all about customer service. Every employee that joins his company goes through 4 weeks of customer service training, and those not wanting to continue are offered [...]
Why Destination Weddings Are Different From Other Markets
In a panel at the Travel MarketPlace conference, experts said that agents looking to enter this niche should take not that this is very different than leisure travel. This article gives you tips on [...]
The Important Factors Impacting Travel In Asia-Pacific Market
Here's an infographic compiling data from emarketer, Phocuswright, EyeForTravel, and more about the rise of travel from the Asia-Pacific market. With growing disposable income and greater internet [...]
Can Prospects Find You When They’re Researching Travel?
A study done by TNS for Webloyalty showed that 75% of consumers used websites to book their travel and 80% of those used the internet for research. You don't really need a study to tell you how [...]
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