Facebook ads are a great way of targeting your ideal clients in their news feed. Last year they introduced their carousel link ads which allowed you to display multiple images in a single ad.
Since their introduction, businesses saw a 30-50% decrease in cost per acquisition and 20-30% decrease in their cost per click. An all around savings on cost, and better conversions.
This article shows some creative ways to use the carousel layout to differentiate yourself from your competition. While it give examples from different industries, there is a “hotels & accommodations” example that can also be applied to travel.
Read the full article here:
Creative Uses of Facebook Carousel Ads, by Industry