A problem of most travel businesses when doing content marketing is that they really don’t write for an audience, or even know who that audience is. They think they can mark “content marketing” off their list because they write a post every week or so, but they are not writing for people. Broad demographics like male, 25-60, and into luxury travel is not good enough. Read the following article to go more in-depth so you can write better content, and attract better clients.
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If there’s one thing you do before planning your next content calendar, let it be this
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