Since Facebook’s change in their algorithm, many businesses saw their organic reach to their fans plummet. It would seem that you have to buy ads now to get the same reach to your fans as you had before, but that’s not quite the case. There are features you can use when posting to your business page that will increase the likelihood of your post showing up in the news feed of those who would be interested in it.
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3 Facebook Post Publishing Features for Crazy-High Engagement