Another great post by Richard Earls at TRO. He talks about how many travel agencies view themselves as not being sellers of travel, but their website says otherwise. You can buy travel from almost anywhere, so your website should be about how your clients will benefit from working with you. So take down all the supplier information and features that are found on other websites, that’s an invitation for price comparison.
Read the full article here:
Just what are you selling?
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