Momentology takes a look at the five stages of the travel purchase according to research done by Google in 2012. They modify it a bit for the Millennial traveler and explain why this generation is different than all others before it. A good read, especially if you are marketing to the Millennial generation, as it talks about each stage and what you can do to attract clients.
Read the full article here:
The Millennial Traveler’s Purchase Journey
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