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So Many Channels To Sell Travel Through…Which Is Best?

July 16 by Sling & Stone Leave a Comment

The expansion of the internet, rise of mobile devices, and introduction of wearable technology have changed the way consumers interact with travel sellers. They have become used to a seamless [...]

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Category: News Topics: Mobile Marketing, Travel Industry

Tips To Improve Conversions Of Mobile Visitors

June 25 by Sling & Stone Leave a Comment

More consumers own cell phones than toothbrushes (which is shocking!). Here's some practical advice for improving the conversion rate of visitors looking at your travel business website on their cell [...]

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Category: News Topics: Conversion Rate Optimization, Mobile Marketing

Continuing Engagement In Cross-Channel Travel Marketing

June 10 by Sling & Stone Leave a Comment

From the time a person gets the idea to travel through to booking the trip, he is going to have multiple touch points with travel suppliers, ads, articles, etc. through the entire conversion process. [...]

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Category: News Topics: Mobile Marketing, Social Media Marketing

Strategies To Attract More Customers Via Mobile

June 8 by Sling & Stone Leave a Comment

Search on mobile devices has surpassed those on desktops, and the trend is likely to continue for the foreseeable future. So if you are not taking mobile seriously, it's past time for you to do so, [...]

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Category: News Topics: Conversion Rate Optimization, Mobile Marketing

Problems With Mobile Advertising And How To Fix Them

May 6 by Sling & Stone Leave a Comment

It's official, mobile device users has passed desktop users. Unfortunately when you compare the conversion rates of desktop, tablet, and mobile, mobile comes dead last. Not good when more eyes are [...]

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Category: News Topics: Mobile Marketing, Pay Per Click (PPC) Advertising

Does Traditional Marketing Still Work For Travel?

May 4 by Sling & Stone Leave a Comment

I came across this article by John Frenaye talking about how marketing travel using traditional methods seems to have died, or at the very least become more difficult than before. Since the dawn of [...]

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Category: News Topics: Mobile Marketing, Pay Per Click (PPC) Advertising, Small Business Strategy, Social Media Marketing

Having A Mobile-Friendly Website Is Now A Requirement

May 1 by Sling & Stone Leave a Comment

Google is leading the way on requiring websites to be mobile-friendly. Now that the April 21st deadline has come and gone, we should expect the other two major search engines (Bing & Yahoo), to [...]

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Category: News Topics: Mobile Marketing, SEO

Will Google’s Mobile-Friendly Update Affect AdWords Next?

April 30 by Sling & Stone Leave a Comment

The dust has settled and people have stopped freaking out, but the next deadline is sure to be right around the corner. Google's roll out of mobile-friendly update to their organic search results for [...]

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Category: News Topics: Google, Mobile Marketing, Pay Per Click (PPC) Advertising

It’s Time To Up Your Mobile Marketing Game

April 21 by Sling & Stone Leave a Comment

Today Google launches its update for mobile-friendly websites for their mobile search. So what's the big deal? Well, with 29% of the U.S. making purchases on mobile devices, projected to reach 33% by [...]

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Category: News Topic: Mobile Marketing

The Age Of Mobile Is Here…Are You Ready?

April 20 by Sling & Stone Leave a Comment

Google's update for mobile-friendly sites launches tomorrow. If you are just now hearing about it, or have been ignoring all the news over the previous weeks/months, the deadline is here and it's [...]

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Category: News Topics: Mobile Marketing, SEO

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