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The Funnel Of Turning Leads Into Paying Customers

May 15 by Sling & Stone Leave a Comment

Do you know the goals of each part of the marketing funnel and the strategies to attain those goals? This article looks at the funnel as a delicious ice cream cone. It's a great analogy, but it also [...]

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Category: News Topics: Content Marketing, Pay Per Click (PPC) Advertising, Social Media Marketing

Save Time Using These AdWords Shortcuts

May 15 by Sling & Stone Leave a Comment

If you're using Google's AdWords to market your business, you'll likely have a lot of clutter in the backend of your account. This will keep you from seeing opportunities to improve your efforts and [...]

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Category: News Topics: Google, Pay Per Click (PPC) Advertising

Future Trends Of The Online Advertising Industry

May 13 by Sling & Stone Leave a Comment

This article takes a look at three trends online advertising seems to be moving toward over the coming years. With the rise of social media, massive amounts of data is being collected and made [...]

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Category: News Topics: Content Marketing, Pay Per Click (PPC) Advertising, Social Media Marketing

How To Get Started With Ad Retargeting

May 12 by Sling & Stone Leave a Comment

You do a lot to market your agency and get eyes on your website, but out of those that visit how many turn into customers? One...two percent? The rest are gone, and when they are ready to buy in the [...]

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Category: News Topic: Pay Per Click (PPC) Advertising

How To Use Twitter Ads For Lead Generation

May 7 by Sling & Stone Leave a Comment

Of the three main platforms for advertising (Facebook, Google, and Twitter), I would say Twitter comes third in my preference. But that's not so say that it's a bad platform for advertising, just [...]

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Category: News Topics: Pay Per Click (PPC) Advertising, Social Media Marketing, Twitter

Problems With Mobile Advertising And How To Fix Them

May 6 by Sling & Stone Leave a Comment

It's official, mobile device users has passed desktop users. Unfortunately when you compare the conversion rates of desktop, tablet, and mobile, mobile comes dead last. Not good when more eyes are [...]

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Category: News Topics: Mobile Marketing, Pay Per Click (PPC) Advertising

Does Traditional Marketing Still Work For Travel?

May 4 by Sling & Stone Leave a Comment

I came across this article by John Frenaye talking about how marketing travel using traditional methods seems to have died, or at the very least become more difficult than before. Since the dawn of [...]

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Category: News Topics: Mobile Marketing, Pay Per Click (PPC) Advertising, Small Business Strategy, Social Media Marketing

Will Google’s Mobile-Friendly Update Affect AdWords Next?

April 30 by Sling & Stone Leave a Comment

The dust has settled and people have stopped freaking out, but the next deadline is sure to be right around the corner. Google's roll out of mobile-friendly update to their organic search results for [...]

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Category: News Topics: Google, Mobile Marketing, Pay Per Click (PPC) Advertising

Examples Of Writing Better To Improve Your AdWords Ads

April 29 by Sling & Stone Leave a Comment

If you're struggling to get positive results from your AdWords ads, it may be because of the copy in your ad. With so much competition in the travel industry, it's important that your ad sticks out [...]

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Category: News Topics: Google, Pay Per Click (PPC) Advertising

Increase Your Landing Page Conversion Rate When Advertising

April 22 by Sling & Stone Leave a Comment

While this article talks about Google Adwords, the principles can be used for any form of advertising you're using. The main focus here is the landing page, after the prospect clicks on your ad to [...]

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Category: News Topics: Conversion Rate Optimization, Google, Pay Per Click (PPC) Advertising

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