Do you know the goals of each part of the marketing funnel and the strategies to attain those goals? This article looks at the funnel as a delicious ice cream cone. It's a great analogy, but it also [...]
Save Time Using These AdWords Shortcuts
If you're using Google's AdWords to market your business, you'll likely have a lot of clutter in the backend of your account. This will keep you from seeing opportunities to improve your efforts and [...]
Future Trends Of The Online Advertising Industry
This article takes a look at three trends online advertising seems to be moving toward over the coming years. With the rise of social media, massive amounts of data is being collected and made [...]
How To Get Started With Ad Retargeting
You do a lot to market your agency and get eyes on your website, but out of those that visit how many turn into customers? One...two percent? The rest are gone, and when they are ready to buy in the [...]
How To Use Twitter Ads For Lead Generation
Of the three main platforms for advertising (Facebook, Google, and Twitter), I would say Twitter comes third in my preference. But that's not so say that it's a bad platform for advertising, just [...]
Problems With Mobile Advertising And How To Fix Them
It's official, mobile device users has passed desktop users. Unfortunately when you compare the conversion rates of desktop, tablet, and mobile, mobile comes dead last. Not good when more eyes are [...]
Does Traditional Marketing Still Work For Travel?
I came across this article by John Frenaye talking about how marketing travel using traditional methods seems to have died, or at the very least become more difficult than before. Since the dawn of [...]
Will Google’s Mobile-Friendly Update Affect AdWords Next?
The dust has settled and people have stopped freaking out, but the next deadline is sure to be right around the corner. Google's roll out of mobile-friendly update to their organic search results for [...]
Examples Of Writing Better To Improve Your AdWords Ads
If you're struggling to get positive results from your AdWords ads, it may be because of the copy in your ad. With so much competition in the travel industry, it's important that your ad sticks out [...]
Increase Your Landing Page Conversion Rate When Advertising
While this article talks about Google Adwords, the principles can be used for any form of advertising you're using. The main focus here is the landing page, after the prospect clicks on your ad to [...]