Many businesses view social media as something where they set up a profile and start posting, expecting everyone to find them and fall in love with their brand. The failure that follows is because of [...]
Are You Overlooking Other Social Media Channels?
When it comes to social media, most business owners know about the big players: Facebook, Twitter, Instagram, etc. There are other social media platforms that cater to audiences that are sub-niches of [...]
Is Your Business Focused on Your Customer?
The average consumer will research content from about 10 different sources before pulling out his wallet to make a purchase. How well is your company doing in showing up in this all important [...]
26 Ways to Use Visuals in Your Social Media Marketing
Pictures are very powerful. They can reveal emotion, display information, or give warnings. Using images with your content can increase the likelihood of your readers sharing your information with [...]
Do You Know How to Use Twitter Chat to Increase Your Followers?
Don't know what Twitter Chat is? It's a great way of getting your audience together at a certain day and time to discuss a topic they would all be interested in. Using a hashtag set up before hand, [...]
How To Use SlideShare To Generate More Leads
If you haven't heard of SlideShare, it's a great way of uploading and sharing the slides of a presentation. Rather than making your audience read a 1,000+ word article, you can condense the amount of [...]
4 Reasons to Rethink Facebook Engagement
There's no doubt that Facebook is the big gorilla in the social media jungle. And a lot of companies are touting the importance of building a presence on Facebook for your business. But before you hop [...]
10 Reasons Your Business Still Doesn’t Use Pinterest
The folks at Small Business Trends must have had some fun putting this list together. It's a pretty good one, and is tongue-in-cheek. Every reason they give for why your business is not using [...]
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