Doing social media can be overwhelming at times, because you think about how you're going to steadily post social updates throughout the day, and run a business. Well, whether you're going it alone, [...]
Using User Generated Content To Improve Social Media ROI
Since launching its Instagram page, Hamilton Island gained tens of thousands of followers and they began using the hashtag #hamiltonIsland. Now they are using user generated content (UGC) such as [...]
Using Emojis As A Website Domain = Genius
Norwegian Air, in an effort to engage with Millennial travelers, launched an Instagram campaign for their cheap flights to Las Vegas. The results, 1600 social media followers were able to visit the [...]
Leverage Social Media For No-Cost Marketing Opportunities
The internet as provided countless ways of being able to get your message out in front of your prospects. This article goes over five ways you can use social media to not only position yourself in [...]
Continuing Engagement In Cross-Channel Travel Marketing
From the time a person gets the idea to travel through to booking the trip, he is going to have multiple touch points with travel suppliers, ads, articles, etc. through the entire conversion process. [...]
Twitter Is Making Moves To Offer Better Advertising
Twitter's disappointing revenue numbers is good news for business marketers. With Twitter placing a focus on increasing revenue, this means they'll be offering better advertising options to attract ad [...]
Easy Steps To Generate Leads On LinkedIn
There are tips and tricks for every platform used for marketing and LinkedIn is no exception. This article goes through how you can use it to serve up a list of prospects that are prequalified to [...]
Don’t Be Social If You’re Not Building An Email List
One of the reasons agencies aren't having much success after jumping on the social media bandwagon is that they are not using social media to funnel prospects into their email list. Don't get me [...]
Facebook Publishing Features To Improve Organic Reach
Since Facebook's change in their algorithm, many businesses saw their organic reach to their fans plummet. It would seem that you have to buy ads now to get the same reach to your fans as you had [...]
Don’t Have A Social Media Marketing Plan? Read This
Having a social media plan that allows you to interact and engage with customers will strengthen your agency's brand and position you as the go to expert. If you don't have a plan in place, or don't [...]
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