No matter what business or market you are in, every customer makes a buying decision based off a perceived promise of a product or experience. This article give some examples of how our perceptions can affect others in the buying decision, and how they can influence us changing our perceptions post-trip. For travel agents, you should know how your agency is being perceived, which comes from your marketing. Making sure your messaging resonates with the clients you are trying to attract.
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Perception Is Everything