Research done by Triptease found that big hotels aren’t the only ones having trouble getting customers to book direct via their websites. Travel websites are not known for their high conversion rates, so any improvements can mean major money in the bank. While this research focuses on what hoteliers can do, it’s worth a read to grab nuggets of advice you can implement on your agency’s’ website.
Read the full article here:
Eight reasons why travel websites fail the consumer and lose a booking