If your business has a blog or website, video is a great way to engage your readers by providing them with information they can absorb faster than reading. When using video, however, you want to make sure you follow some basic guidelines.
Make sure it is something your audience will enjoy. In the age of social media, you want your readers to share your video, and that helps others find you and grow your audience.
Find the fine line between boring and too much excitement. You don’t want your viewer falling asleep 30 seconds into the video, but you also don’t want too much going on that they get lost in the action. This will vary depending on your audience.
Don’t turn your blog from a place were people come to read information to a place were people come to watch. Space the videos out so when visitors come, they don’t see a series of videos and get the wrong impression. Keep your goal for the blog clearly in focus.
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http://smallbiztrends.com/2013/03/video-tips-blogging.html