If your travel business is using email marketing but you feel like you aren’t getting the most out of it, you should take a look at this article for some ideas on how you can improve performance. You may not be segmenting your email list into different niche interests so you can send email that appeals to their interests and values, instead of a generalized “one size fits all” message.
Read the full article here:
Email is Not Dead: 4 Tips to Becoming an Email Marketing Pro