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Are You Matching Your Ad & Landing Page Messages?

July 23 by Sling & Stone

If you are doing any form of advertising on the internet, you can immediately improve your ROI by going through your campaigns and making sure your landing page delivers on what your ad is promising. I like the comparison the author uses in this article of the burrito and pasta; that’s exactly what it’s like when you don’t have a consistent message.

Read the full article here:
Message Match: One Weird Trick for Better Landing Pages

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Category: News Topics: Conversion Rate Optimization, Pay Per Click (PPC) Advertising

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