This article written by Richard Earls at Travel Research Online brings up this important point to travel agents. It brings to light the problem in the travel industry when it comes to selling travel. Many agents and agencies look at marketing as a necessary evil, something they will only resort to when sales start to slip. Then it’s “open up the bag of marketing tricks, and pull something out to save us.”
What if your marketing efforts are too late? Or too early? How do you know when is the best time to market to your prospects? When you look at marketing as something you do every once in a while, you’re taking the chance of needing your marketing material to show up at the exact time your prospects are starting to consider traveling. Good luck with that!
It’s much better to always stay in constant communication with your prospects with engaging content so that as soon as they start thinking about vacation or traveling, your brand is the first thing that comes to their mind.
It’s amazing how some agents do well without having a marketing plan. I guess that goes to show that you really don’t need to do much to separate yourself from the rest of the noise in this industry. So why not start now?
Read the full article here:
Timing is everything
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