Don’t know what Twitter Chat is? It’s a great way of getting your audience together at a certain day and time to discuss a topic they would all be interested in. Using a hashtag set up before hand, everyone involved can follow and engage in the conversation. This is an effective way of leveraging the audience you have on Twitter to not only gain new followers by spreading the word about your chat, but also help your business build authority and brand recognition.
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http://www.sitepronews.com/2013/03/22/do-you-know-how-to-use-twitter-chat-to-increase-your-followers/