Everyday each one of us is bombarded with marketing messages from different companies offering all type of products and services; we can smell a sales pitch a state away. What can separate you from all others is your authenticity. It isn’t a marketing tactic, it’s what your agency brand is and stands for. Authenticity is near impossible to fake, especially now in the internet age. So be client-centered, genuine, and you’ll attract clients that want to do business with you.
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The Virtue of Authenticity and Social Media Marketing