When doing email marketing, you should be testing subject lines, offers, etc. But with testing come some dangers that can be easily overlooked. For example, the length of your subject line can [...]
Measurements for a Customer-Centric Company
Many companies are now understanding that to separate themselves from their competition they need to take a more customer-centered approach to their marketing. With that change, there are different [...]
Optimizing Your Facebook Traffic
Here's a video explaining Facebook traffic and how you can get the most out of it. It involves some stats about overall traffic to websites from Facebook, and some great tips you can implement now. [...]
Branding, Marketing, Advertising…What’s the Difference?
These are terms that are thrown about by marketers and are sometimes used interchangeably. There are differences between them, and understanding those differences can help in giving you clarity on [...]
How Important is the Mobile Market?
The rise of the mobile device is underrated most times. Here's an infographic that shows just how important smartphones and tablets have become in our lives. [...]
Using Data to Improve Your Marketing
Google Analytics is a robust platform that is free to use. However the information it provides can be a bit daunting. There are some simple things you can do to make sure that the marketing you're [...]
Improve the Performance of Your Marketing Emails
Email can be one of the most profitable channels for any type of business, when used effectively. Things like using the preheader, which is usually shown after the subject line, can help entice a [...]
Five Ways to Generate Content Ideas for Your Blog
Sometimes coming up with content to put on your website can be a daunting task. Rachna shares with us 5 ways to help keep the flow of content on your website. One of the ones I like is having a way of [...]
Website Marketing — What Are You Afraid Of?
This is a great post to read for those that are weary of how to market their business online. If you want to get more leads or make more sales through your website, you will need to do online [...]
How to Create Your Content Marketing Game Plan
One of the ways for your business to win online is content marketing. Providing quality content for users makes your business an authority in the market, and helps Google rank it higher because you [...]
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