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Improve Client Retention By Keeping In Touch In Off-Season

June 24 by Sling & Stone

This is a great article by Mary Jo Salas on Travel Research Online. She talks about the importance of continuing to build a relationship with clients even when they are not actively looking to book [...]

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Category: News Topic: Small Business Strategy

The Qualities Shared By A Travel Business & Google

June 23 by Sling & Stone

Google is a mammoth sized company with $22 Billion in yearly revenue and virtually unlimited resources. So what can your agency learn from a company that big? You'd be surprised. How about something [...]

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Category: News Topic: Travel Industry

Are You Effectively Engaging With Customers Through Email?

June 23 by Sling & Stone

If your travel business is using email marketing but you feel like you aren't getting the most out of it, you should take a look at this article for some ideas on how you can improve performance. You [...]

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Category: News Topic: Email Marketing

Retargeting Strategies For The Different Stages Of Visitors

June 23 by Sling & Stone

The best thing about retargeting is that it allows you to continue to market to those that came to your travel website and didn't convert to a client. However, you shouldn't use the same marketing [...]

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Category: News Topic: Pay Per Click (PPC) Advertising

Inspirational Quotes About Travel By Inspirational Women

June 22 by Sling & Stone

If your travel niche specializes in catering to the female segment of the market, you may want to take a look at these inspirational quotes by women. You can share this list with your customers via [...]

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Category: News Topic: Travel Niche Marketing

Research Shows How & When Millennials Shop For Travel

June 22 by Sling & Stone

This research comes from Yahoo Advertising which surveyed 1,500 travelers in the U.S. to get an idea of what role online travel content has in influencing decision making. The results are interesting, [...]

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Category: News Topics: Travel Industry, Travel Niche Marketing

How Are You Spending Your Marketing Time?

June 22 by Sling & Stone

We all can find ways to use our time better, but as a small business owner that wears multiple hats, you need to be conscious of how you are spending your time. Every business needs to market to [...]

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Category: News Topic: Analytics

Marketing To The Emerging China Traveler

June 19 by Sling & Stone

The Chinese travel market is growing, and expecting to double by 2020 from 100 million in 2014. They are also the biggest spenders while traveling averaging $3200 per trip. If you want to attract this [...]

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Category: News Topics: Travel Industry, Travel Niche Marketing

Using User Generated Content To Improve Social Media ROI

June 19 by Sling & Stone

Since launching its Instagram page, Hamilton Island gained tens of thousands of followers and they began using the hashtag #hamiltonIsland. Now they are using user generated content (UGC) such as [...]

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Category: News Topics: Content Marketing, Instagram, Social Media Marketing

Your Clients Want To Feel Good About Their Travel

June 19 by Sling & Stone

Selling travel is hard work, no doubt about it, but one of the things that will make it easier is if you can make the whole process feel enjoyable. You want to connect with the clients feelings about [...]

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Category: News Topic: Small Business Strategy

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