The trend for customized trips is on the rise and travelers want trips that are personalized for them. However, simply taking their information and desires for the trip and quoting them a price isn’t engaging. Tom Bacon shares tips on how to keep the customer involved in the planning process, making them feel as though they still have a choice, rather than accepting or rejecting offers.
Read the full article here:
How to hit the personalization target: customization plus choice and limited control