One of the reasons agencies aren’t having much success after jumping on the social media bandwagon is that they are not using social media to funnel prospects into their email list. Don’t get me wrong, social media is great, but it’s really designed for engagement with an audience, not for hard selling. Email is still the best channel for selling, so you should be using social media as a stepping stone to email sign-ups.
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Social Media Is a Waste of Time Without Building an Email List