As a travel expert, you aren’t really an expert at all things travel. You have a specific area of travel in which your knowledge and expertise stands above all others. You can use that to establish yourself as the go to expert for those interested in your area. This article will show you how you can use Google+ to do that, but the strategy can also be used for other social media platforms.
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What Google+ Has Taught Brands About The Power Of Subject-Matter Experts