Criteo partnered with Phocuswright to survey more than 1,000 adults that have internet and travel for leisure. Their findings show that when researching a destination, PCs are still the device of choice. However once the traveler reaches the shopping phase mobile takes over. Interestingly they found that trust is preferred to pricing as travelers will book directly with suppliers instead of OTAs.
Read the full article here:
Conversions rethink prompted by the new digital travel funnel
Leave a Reply