The retail e-commerce world isn’t all that different than the travel selling industry, in terms of the problems they face. Online retailers have big brand websites like Amazon, eBay, etc. that they have to do battle with everyday, much like travel professionals with Expedia, TripAdvisor, etc. This article goes really in-depth comparing marketing for e-commerce vs. lead generation, and these strategies can be applied to agencies as well.
Read the full article here:
Inbound Lead Generation: eCommerce Marketing’s Missing Link