While this article talks about Google Adwords, the principles can be used for any form of advertising you’re using. The main focus here is the landing page, after the prospect clicks on your ad to visit your website it’s the first page they “land” on. There are three simple suggestions made that are often overlooked when advertising. Fixing these will have a positive effect on your ROI.
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Google AdWords: 3 Ways to Improve Landing Page Conversion