The travel industry is very competitive, so it’s important that you set yourself apart from all the noise pollution everyone else is broadcasting to customers. With that said, take a look at your agency’s marketing. Are you taking the easy way out of marketing by doing what all other agents are doing? If so, you are also copying the things that don’t bring more business. If you have a “me too” message, what’s to separate you from your competition?
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Marketing Is Not For Morons