Mobile shopping is increasing every year. With 70% of the world’s population owning a mobile device, and almost three-fourths of them making purchases via their device, now is the time to start considering a mobile version of your website if you don’t have one already. Small business have a variety of options available to them, from investing in a custom mobile development, to using a 3rd party solution to generate a mobile friendly site from your current layout.
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http://smallbiztrends.com/2013/03/m-commerce-your-website-needs-mobile.html