Marketing to Women: Why Content Marketing Is the Best Strategy

If you are in the market of selling to women, this is something you should find interesting. 90% of women feel like businesses don’t understand their needs. They are not influenced to buy something because it’s pink and cute, and yet that’s what marketers do. Women are interested in content that educates them and provides meaningful information. Things like eBooks or guides that can teach them something, or blogs where they can find interesting information should be your focus.

Read the entire article here:
http://smallbiztrends.com/2013/03/marketing-to-women-content-strategy.html