Sling & Stone

  • Home
  • News
Home » News » New Study Says You Should Bid On Your Travel Brand

New Study Says You Should Bid On Your Travel Brand

June 24 by Sling & Stone

A new study by Bing Ads comparing clicks for travel companies that bid on their branded search terms versus those that don’t, shows reasons for why you should. When no ad for the branded search term is present 40% of clicks went to competitor websites, and when it was present the branded travel company saw a 27% overall (paid + organic) increase in clicks to their website.

Read the full article here:
Yes, you should bid on your travel brand keywords, says study

Related posts:

  1. A Study About Mobile-Search Conversions
  2. Using Content To Generate Leads – Case Study
  3. Ways To Improve Your Brand Beyond The Logo
  4. Strategies For Implementing Google’s Remarketing Lists

Category: News Topic: Pay Per Click (PPC) Advertising

Quick Reads:

Whoa…$80,000 In 3 Days From Facebook Marketing!?!

Use Video To Enhance Your Social Marketing

Create Personalized Trips And Still Provide Choice

How TripAdvisor Is Actually Hurting The Travel Industry

Facebook Is Making Changes For Service-based Businesses

Popular Topics

  • Social Media Marketing
  • Content Marketing
  • Infographics
  • SEO
  • Mobile Marketing
  • Email Marketing
  • Pay-Per-Click Advertising

© 2022 · Sling & Stone · Arlington, TX