This video is a short testimony of how travel agent "Captain" Lou Edwards shared a webinar video with a Facebook group and received over 60 bookings for a cruise in 3 days. Below the video, I've [...]
Use Video To Enhance Your Social Marketing
Have you thought about using video in your social media marketing? Videos keep viewers' attention 88% more than other media, and it's not as hard as it used to be, thanks to technology. Catherine Heeg [...]
Create Personalized Trips And Still Provide Choice
The trend for customized trips is on the rise and travelers want trips that are personalized for them. However, simply taking their information and desires for the trip and quoting them a price isn't [...]
How TripAdvisor Is Actually Hurting The Travel Industry
TripAdvisor has it's problems, but not before effectively establishing itself as a trust place for destination reviews. This article by Heather Stimmler-Hall goes into great detail as to how [...]
Facebook Is Making Changes For Service-based Businesses
Lori Hardegree has made a video walking you through the steps for letting Facebook know that you are a travel expert. They are rolling out business search for customers to find local business in their [...]
Tips To Share With Clients Going On Spring Break
Spring break is around the corner. Now is the time for you to add value to your booking clients by providing them with information that goes beyond their travel itinerary. Here's an article with a [...]
Has The Public Perception Of Travel Agents Changed?
Since the rise of the internet and OTAs, many travelers have believed that the travel agent is obsolete, but is that true? Due to social media and blogs, travel agencies have a unique opportunity to [...]
Selling More Using Social Media
What can ancient sales strategy teach us about social media marketing? They primarily teach us about how to be social and not sales pushers. Use social media to get to know your prospective clients [...]
Travel Planners International New Consumer-Focus Website
In seeing that 80% of the travel industry struggles with marketing themselves, Travel Planners International (TPI) launched an updated site that is more consumer-focused rather than simply being a [...]
Tips For How To Stand Out Above The Crowd
Mike Marchev lists five things you can start doing right now to separate you from the pack of amateurs and average players in your marketplace. These can be applied to any business owner; but since [...]
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