This research comes from Yahoo Advertising which surveyed 1,500 travelers in the U.S. to get an idea of what role online travel content has in influencing decision making. The results are interesting, one being a significant difference in the use of mobile devices for researching and booking travel. Also almost 80% of millennials prefer to look at travel articles over photos or videos.
Read the full article here:
Millennials – how and when are they connecting with travel online