The best thing about retargeting is that it allows you to continue to market to those that came to your travel website and didn’t convert to a client. However, you shouldn’t use the same marketing message for each visitor that leaves. You should have at least three different messages depending on where the visitor is in the buying cycle, and this article walks you through them.
Read the full article here:
Retargeting Consumers In The ‘See’, ‘Think’ & ‘Do’ Stages