Well, it seems John has made some progress in his view on traditional marketing.
After hearing a radio ad offering a free travel booklet, he decided to give them a call and found out that that campaign was a great marketing tool for the agency.
A light bulb went off in his head and he saw that if you offer something for free, and made it quality, your agency will likely be top of mind when the prospect is ready to buy. This is true, and I’m glad John has come to this realization and decided to use the strategy on Facebook.
I’d also recommend Facebook to start because their targeting for ads is so powerful. I’ve even put together a series for using Facebook ads which you can find here.
The main components for this strategy to work is your targeting and your free offer.
It doesn’t matter how great your free offer is if you aren’t targeting the right people. Your messaging has to resonate with your audience. So before you start advertising your free offer, think about the type of client you are trying to attract.
On the flip side of the coin, if you target the right people but your offer isn’t of any value, your campaign will fail. Don’t just throw something together for the purpose of having something free to give away. Think about what your target audience’s needs. What problems are they having with making travel decisions?
I like to call this strategy “Results In Advance.” As the travel expert trying to help prospects plan their perfect travel experience, the best way to show you can help is to help them for free first.
By doing this, your prospect will think, “If he’s giving this much value for free, imagine what I’ll get if I paid him!” That’s what you want—to position yourself as having more value than your competition.
Read the full article here:
Give them something for nothing
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