Contrary to popular belief, people who search on their mobile device are not “out running around,” but are at home or work; even near a readily available computer. A new study from Google and Nielsen goes beyond previous studies and shows the linkage between mobile search and marketing. It cites likely actions that take place after searching, and how displayed ads are received depending on where the searcher is located. Marketing your product or service at the right time and place can create a high likelihood of the customer converting.
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