As we preach to all of our clients, “Content is King,” when it comes to the internet. But just any old story or article just won’t do. As many websites found out 2 years ago from the Panda algorithm, having words on a page is not enough. Search engines aside, if you are putting out low quality content, what does that say about your business brand? Quality content can be looked at as telling a great story. Grab your audience’s attention and they’ll share it with their friends and come back for more.
Read the entire article here:
http://searchengineland.com/the-art-and-science-of-storytelling-as-told-by-journalists-150795