Reviews play a major role in the decision making process for a customer to buy a product. But what if there are no reviews? How does one know whether the product is good or bad? Getting the first review is a big step, because no one likes to be first. But bringing the number of reviews from 0 to 1 can cause an increase in conversion by 20%. So it’s in your best interest to motivate customers to take the plunge and leave the first review. Your bank account with thank you for it.
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