Don’t think reviews and testimonials are worth their weight in gold? Think Amazon, the company that changed e-commerce by having the best product review system of which all others are based. They are nearly as powerful as a referral from someone you know. So it is important that you gather as many reviews/testimonials from happy clients as possible, to combat the bad review someone will inevitably leave you (some people can never be satisfied).
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Testimonials Are Powerful Things