Google is a mammoth sized company with $22 Billion in yearly revenue and virtually unlimited resources. So what can your agency learn from a company that big? You’d be surprised. How about something like turning away a $300 million a year client, because you understand that not everyone that comes to you for business is your client? Or doing one thing really well, instead of trying to be a jack-of-all-trades?
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What does the travel industry have to learn from Google?