Just having a website isn’t enough for having presence on the internet now and days. Site performance is a factor when the search engines decide which web pages to list in their results. And with a limited number of places and an ever increasing number of pages fighting to be listed, it’s best to make sure your website can utilize every advantage possible. You may need to forward this to your webmaster/developer to implement. As a marketer, some of these tools I would use, such as the webmaster tools, because they give an idea of what can be affecting sales.
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21 Tools to Improve Website Performance