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Facebook Is Making Changes For Service-based Businesses

March 9 by Sling & Stone

Lori Hardegree has made a video walking you through the steps for letting Facebook know that you are a travel expert. They are rolling out business search for customers to find local business in their [...]

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Category: News Topics: Facebook, Small Business Strategy, Travel Industry

Tips For How To Stand Out Above The Crowd

March 7 by Sling & Stone

Mike Marchev lists five things you can start doing right now to separate you from the pack of amateurs and average players in your marketplace. These can be applied to any business owner; but since [...]

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Category: News Topics: Small Business Strategy, Travel Industry, Travel Niche Marketing

How Are You Differentiating Yourself From The Competition?

July 22 by Sling & Stone

Another great post by Richard Earls at TRO. He talks about how many travel agencies view themselves as not being sellers of travel, but their website says otherwise. You can buy travel from almost [...]

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Category: News Topic: Small Business Strategy

Do You Know Whom You Are Writing Content For?

July 15 by Sling & Stone

A problem of most travel businesses when doing content marketing is that they really don't write for an audience, or even know who that audience is. They think they can mark "content marketing" off [...]

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Category: News Topics: Content Marketing, Small Business Strategy

How Professional Are You At Travel Industry Events?

July 13 by Sling & Stone

One of the advantages of attending industry events is being able to take advantage of opportunities while there. Meeting influencers, gaining mentors, or making partnerships. The most important thing [...]

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Category: News Topic: Small Business Strategy

What Is Your Client’s Perception Of You And The Destination?

July 10 by Sling & Stone

No matter what business or market you are in, every customer makes a buying decision based off a perceived promise of a product or experience. This article give some examples of how our perceptions [...]

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Category: News Topic: Small Business Strategy

Where’s The WOW Philosophy In Travel Business?

July 9 by Sling & Stone

Tony Hsieh, the CEO of Zappos, is all about customer service. Every employee that joins his company goes through 4 weeks of customer service training, and those not wanting to continue are offered [...]

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Category: News Topic: Small Business Strategy

Can Prospects Find You When They’re Researching Travel?

July 6 by Sling & Stone

A study done by TNS for Webloyalty showed that 75% of consumers used websites to book their travel and 80% of those used the internet for research. You don't really need a study to tell you how [...]

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Category: News Topics: Small Business Strategy, Social Media Marketing

Methods For Constantly Finding New Leads & Prospects

July 1 by Sling & Stone

To have a successful travel business you must have a plan (and execute it) to bring in a steady flow of new prospects. Returning clients are great, but no brand has 100% return customers EVERY year. [...]

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Category: News Topic: Small Business Strategy

Are You Top Of Mind When Your Clients Want To Travel?

June 30 by Sling & Stone

This article written by Richard Earls at Travel Research Online brings up this important point to travel agents. It brings to light the problem in the travel industry when it comes to selling travel. [...]

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Category: News Topics: Email Marketing, Small Business Strategy

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Facebook Is Making Changes For Service-based Businesses

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