Lori Hardegree has made a video walking you through the steps for letting Facebook know that you are a travel expert. They are rolling out business search for customers to find local business in their [...]
Tips For How To Stand Out Above The Crowd
Mike Marchev lists five things you can start doing right now to separate you from the pack of amateurs and average players in your marketplace. These can be applied to any business owner; but since [...]
How Are You Differentiating Yourself From The Competition?
Another great post by Richard Earls at TRO. He talks about how many travel agencies view themselves as not being sellers of travel, but their website says otherwise. You can buy travel from almost [...]
Do You Know Whom You Are Writing Content For?
A problem of most travel businesses when doing content marketing is that they really don't write for an audience, or even know who that audience is. They think they can mark "content marketing" off [...]
How Professional Are You At Travel Industry Events?
One of the advantages of attending industry events is being able to take advantage of opportunities while there. Meeting influencers, gaining mentors, or making partnerships. The most important thing [...]
What Is Your Client’s Perception Of You And The Destination?
No matter what business or market you are in, every customer makes a buying decision based off a perceived promise of a product or experience. This article give some examples of how our perceptions [...]
Where’s The WOW Philosophy In Travel Business?
Tony Hsieh, the CEO of Zappos, is all about customer service. Every employee that joins his company goes through 4 weeks of customer service training, and those not wanting to continue are offered [...]
Can Prospects Find You When They’re Researching Travel?
A study done by TNS for Webloyalty showed that 75% of consumers used websites to book their travel and 80% of those used the internet for research. You don't really need a study to tell you how [...]
Methods For Constantly Finding New Leads & Prospects
To have a successful travel business you must have a plan (and execute it) to bring in a steady flow of new prospects. Returning clients are great, but no brand has 100% return customers EVERY year. [...]
Are You Top Of Mind When Your Clients Want To Travel?
This article written by Richard Earls at Travel Research Online brings up this important point to travel agents. It brings to light the problem in the travel industry when it comes to selling travel. [...]
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