Working from home can be great, but it's not without its problems. Travel Market Report talked to four travel agents about their advice for working virtually. Some of the great advice includes, [...]
Listen & Connect To Your Clients To Gain Their Trust
One of the things that will set you apart from all the other travel sellers is to not sell, but listen. When you connect with your clients and understand their feelings they perceive you as a trust [...]
Improve Client Retention By Keeping In Touch In Off-Season
This is a great article by Mary Jo Salas on Travel Research Online. She talks about the importance of continuing to build a relationship with clients even when they are not actively looking to book [...]
Your Clients Want To Feel Good About Their Travel
Selling travel is hard work, no doubt about it, but one of the things that will make it easier is if you can make the whole process feel enjoyable. You want to connect with the clients feelings about [...]
Opportunity For Travel Agents To Win Back The Public
The public perception of travel agents is changing. There have been articles written in major news outlets about the value of traditional agents. The public is fed up with the OTAs and the problems of [...]
What Will Happen To Your Business When ‘Life’ Happens?
If you are an independent agent, you wear many hats within your business, but what happens if you get sick, or have a family emergency? Do you have a plan in place to keep your business going until [...]
Getting Potential Prospects To “Know, Like, And Trust” You
Judith White from White Sand Travel walks through what she does for marketing and building her email list. Her strategy is spot on for what all travel agencies should be doing to build out their [...]
Is Your Agency Doing Copycat Marketing?
The travel industry is very competitive, so it's important that you set yourself apart from all the noise pollution everyone else is broadcasting to customers. With that said, take a look at your [...]
The Secret To Marketing Success
We all want a magic bullet. That thing that will melt away fat in weeks, that will make us instantly successful, etc., but the reality is there is no secret or magic bullet, at least not externally. [...]
Create A Seamless Connection With Travelers Online & Offline
A travel agency in Ontario, Canada is using a hybrid strategy to connect with prospects both online and offline, and making the experience between the two seamless. While this agency is pretty big (25 [...]