Words can transform a travel agency from struggling to booming. The power of words and using them effectively can convey a message that resonates with your prospect, and make them want to have what [...]
Are You Using Client Testimonials To Market Your Agency?
Nowadays everyone has an opinion, and the internet has made it easier for them to voice that opinion in the form of a review or testimonial. Is your agency collecting testimonials from clients that [...]
A Guide To Marketing Your Business Online
As a business owner, you are a marketer. The sooner you realize that and accept it, the sooner you can become successful. With that said, it can be very overwhelming when you discover how deep the [...]
How To Grow Your Niche Travel Business To New Markets
I'm sure you've heard that the best way to have a successful travel business is to specialize in a niche market. Well, what happens when you've dominated most of the market in that niche? It's time to [...]
The Public View Of Travel Agents Has Changed For The Better
According to a recent ASTA study of leisure travelers, the perception of travel agents has turned favorable. More than two-thirds of those surveyed view travel agents as helpful in planning travel, [...]
Does Traditional Marketing Still Work For Travel?
I came across this article by John Frenaye talking about how marketing travel using traditional methods seems to have died, or at the very least become more difficult than before. Since the dawn of [...]
How Do Your Prospects View You? How Do You View Yourself?
The travel industry is filled with fierce competition, large branded booking engines, large travel meta search websites, and other travel agencies. The most important thing to surviving is how you [...]
You Have Diamonds In Your Backyard
If you have a client list, it's more valuable than you think. You may have heard time and time again from others about the importance of following up, and staying in contact with your clients, but do [...]
Should Your Marketing Be Kept In-house?
Marketing online has come a long way in a short amount of time (Google is under 20 years old). There are so many options when it comes to internet marketing, and even more when it comes to companies [...]
Miami Agent Thrives Without Using Traditional Marketing
Well...this is a different type of agent, in the real estate industry. However, there are some close similarities between the problems faced by travel and real estate agents. Firstly, Ines [...]