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Do You Know Whom You Are Writing Content For?

July 15 by Sling & Stone

A problem of most travel businesses when doing content marketing is that they really don't write for an audience, or even know who that audience is. They think they can mark "content marketing" off [...]

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Category: News Topics: Content Marketing, Small Business Strategy

What Blogging And TV Shows Have In Common

July 14 by Sling & Stone

I came across this article which gives a brief overview of how TV producers try to entice you to watch their programming. The interesting thing was reading how she connects this to blogging for your [...]

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Category: News Topic: Content Marketing

The Five Stages Of The Millennial Traveler’s Purchase Journey

July 2 by Sling & Stone

Momentology takes a look at the five stages of the travel purchase according to research done by Google in 2012. They modify it a bit for the Millennial traveler and explain why this generation is [...]

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Category: News Topics: Content Marketing, Social Media Marketing, Travel Industry

Using User Generated Content To Improve Social Media ROI

June 19 by Sling & Stone

Since launching its Instagram page, Hamilton Island gained tens of thousands of followers and they began using the hashtag #hamiltonIsland. Now they are using user generated content (UGC) such as [...]

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Category: News Topics: Content Marketing, Instagram, Social Media Marketing

How To Use Buzzsumo For Content Ideas For Travel Marketing

June 11 by Sling & Stone

This is a must read for all travel industry marketers. If you've been in the marketing space for any amount of time, you know how important content is for agency branding, creating loyalty, and [...]

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Category: News Topic: Content Marketing

How To Use Newsjacking To Gain Free Media Exposure

June 9 by Sling & Stone

You may not be familiar with the term "newsjacking," but it's an effective marketing strategy to gain exposure to your potential prospects, and even get some new business. This actually happened to [...]

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Category: News Topic: Content Marketing

Good, Unique Content Is No Longer The Goal

May 27 by Sling & Stone

Doing "good, unique content" is no longer an acceptable way to stand out from the noise. Everybody is on that boat, and Google either penalizes or doesn't rank anyone that falls short of that. In this [...]

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Category: News Topics: Content Marketing, Videos

Tips For Starting A Successful Business Blog

May 25 by Sling & Stone

If you are starting out or finally decided to add a blog to your business, there are some things you will need to consider and put in place if you want to increase your chances of success. Just [...]

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Category: News Topic: Content Marketing

Use Images To Improve Your SEO Efforts

May 25 by Sling & Stone

Travel agencies have access to a wealth of images provided by their suppliers or consortia, but sometimes you want something different to stick out. While using images in content is not a ranking [...]

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Category: News Topics: Content Marketing, SEO

What You Can Do Now To Write Great Copy For Your Business

May 22 by Sling & Stone

Words can transform a travel agency from struggling to booming. The power of words and using them effectively can convey a message that resonates with your prospect, and make them want to have what [...]

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Category: News Topics: Content Marketing, Small Business Strategy

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