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Are You Matching Your Ad & Landing Page Messages?

July 23 by Sling & Stone

If you are doing any form of advertising on the internet, you can immediately improve your ROI by going through your campaigns and making sure your landing page delivers on what your ad is promising. [...]

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Category: News Topics: Conversion Rate Optimization, Pay Per Click (PPC) Advertising

On A Budget And Want To Run An A/B Split Test?

June 26 by Sling & Stone

Doing split testing the correct way can mean doubling your business revenue. It's easier than doubling your traffic, and the results are immediate once the test is done and you have a winner. This [...]

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Category: News Topic: Conversion Rate Optimization

Tips To Improve Conversions Of Mobile Visitors

June 25 by Sling & Stone

More consumers own cell phones than toothbrushes (which is shocking!). Here's some practical advice for improving the conversion rate of visitors looking at your travel business website on their cell [...]

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Category: News Topics: Conversion Rate Optimization, Mobile Marketing

Questions You Should Ask When Designing A Travel Website

June 24 by Sling & Stone

If you are in the process of designing a new website or redesigning an existing one, you should take a look at these questions you should not only ask yourself, but your designer as well. Throughout [...]

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Category: News Topic: Conversion Rate Optimization

Banner Design Tips To Get Prospects Clicking

June 16 by Sling & Stone

If you are doing remarketing on your website (which you should, if you are not), then you should take a look at this article which gives some really good tips on drawing attention to your ad to get a [...]

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Category: News Topics: Conversion Rate Optimization, Pay Per Click (PPC) Advertising

Why Travel Websites Fail To Book More Customers

June 15 by Sling & Stone

Research done by Triptease found that big hotels aren't the only ones having trouble getting customers to book direct via their websites. Travel websites are not known for their high conversion rates, [...]

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Category: News Topic: Conversion Rate Optimization

How Digital Has Affected The Travel Conversion Funnel

June 9 by Sling & Stone

Criteo partnered with Phocuswright to survey more than 1,000 adults that have internet and travel for leisure. Their findings show that when researching a destination, PCs are still the device of [...]

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Category: News Topic: Conversion Rate Optimization

Strategies To Attract More Customers Via Mobile

June 8 by Sling & Stone

Search on mobile devices has surpassed those on desktops, and the trend is likely to continue for the foreseeable future. So if you are not taking mobile seriously, it's past time for you to do so, [...]

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Category: News Topics: Conversion Rate Optimization, Mobile Marketing

Strategy For Improving The User Experience On Your Website

May 26 by Sling & Stone

Why is someone visiting your agency's website? What was going through her head before she arrived? What is she looking for? These are questions you should be asking yourself when looking at your [...]

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Category: News Topic: Conversion Rate Optimization

How A Customer’s Attention Span Affects Your Sales

May 20 by Sling & Stone

There are many things today that are fighting to grab hold of our attention, and when you're on the internet that number goes up exponentially. So when a prospect lands on your website, you have about [...]

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Category: News Topic: Conversion Rate Optimization

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