This article written by Richard Earls at Travel Research Online brings up this important point to travel agents. It brings to light the problem in the travel industry when it comes to selling travel. [...]
Are You Effectively Engaging With Customers Through Email?
If your travel business is using email marketing but you feel like you aren't getting the most out of it, you should take a look at this article for some ideas on how you can improve performance. You [...]
How Travel Brands Can Use Email Marketing Successfully
The reason most agencies fail at marketing when using email is that they constantly send out promotional deals that do nothing but annoy the recipient. This article gives you three strategies your [...]
Are You Segmenting Your Email Lists?
In order to get the most out of your email marketing efforts, you should group your collected emails into differently defined lists. Whether it's male/female, age groups, interests, or destinations, [...]
Tips To Ensure Your Emails Avoid The SPAM Folder
Email marketing is a highly effective tool for any business, especially for the travel industry, but the email you send out can only be effective if it's delivered to the inbox of the recipient. When [...]
Don’t Be Social If You’re Not Building An Email List
One of the reasons agencies aren't having much success after jumping on the social media bandwagon is that they are not using social media to funnel prospects into their email list. Don't get me [...]
The Benefits Of Using MailChimp For Travel Agents
If you are not doing any email marketing, you need to start now and always be in the process of building your email list. Email is a huge marketing channel for travel agencies, and those who do it [...]
How To Use Schema Markup For Emails
This is definitely something you would want to pass on to your developer, unless you are VERY comfortable writing JavaScript and HTML code. But before going any further, find out if you even need to [...]
Don’t Miss Opportunities For Building A Subscriber List
One of the things a lot of agencies aren't doing well is building an email list of people that are interested in what they have to offer. Even if you have an incentive on your website in exchange for [...]
Integrate Social Media And Email Marketing To Get More Reach
Having client and prospect emails are very valuable. Email marketing is still one of the best channels for client engagement and sales. And while some may not read your emails, they would read your [...]