Sling & Stone

  • Home
  • News
Home ยป Google

Steps That Make Google AdWords A Little Less Scary

June 25 by Sling & Stone

If you are a first-time user of Google AdWords or thinking about using it for your travel business, it may be a little scary when first looking at it. But if you follow some steps from the start, you [...]

Read More »

Category: News Topics: Google, Pay Per Click (PPC) Advertising

Better SEO Results With Google Analytics & Webmaster Tools

May 22 by Sling & Stone

One of the best things about Google is that they provide free resources like Analytics and Webmaster Tools. And these aren't basic cheap offerings either, but fully robust and helpful applications. [...]

Read More »

Category: News Topics: Google, SEO

Google+ Collections And How To Use Them

May 20 by Sling & Stone

Google has released a new feature called "Collections" for their Google+ social media platform. Collections are basically a way of grouping posts into any subject you choose; think Pinterest boards, [...]

Read More »

Category: News Topics: Google, Social Media Marketing

Google AdWords Still Works For Your Business

May 18 by Sling & Stone

"AdWords is too expensive!" "SEO is better, so you don't need to pay." "AdWords traffic never converts" I've heard these arguments, and most of you may still be using some of them. But I assure you [...]

Read More »

Category: News Topics: Google, Pay Per Click (PPC) Advertising

Save Time Using These AdWords Shortcuts

May 15 by Sling & Stone

If you're using Google's AdWords to market your business, you'll likely have a lot of clutter in the backend of your account. This will keep you from seeing opportunities to improve your efforts and [...]

Read More »

Category: News Topics: Google, Pay Per Click (PPC) Advertising

Will Google’s Mobile-Friendly Update Affect AdWords Next?

April 30 by Sling & Stone

The dust has settled and people have stopped freaking out, but the next deadline is sure to be right around the corner. Google's roll out of mobile-friendly update to their organic search results for [...]

Read More »

Category: News Topics: Google, Mobile Marketing, Pay Per Click (PPC) Advertising

Examples Of Writing Better To Improve Your AdWords Ads

April 29 by Sling & Stone

If you're struggling to get positive results from your AdWords ads, it may be because of the copy in your ad. With so much competition in the travel industry, it's important that your ad sticks out [...]

Read More »

Category: News Topics: Google, Pay Per Click (PPC) Advertising

Increase Your Landing Page Conversion Rate When Advertising

April 22 by Sling & Stone

While this article talks about Google Adwords, the principles can be used for any form of advertising you're using. The main focus here is the landing page, after the prospect clicks on your ad to [...]

Read More »

Category: News Topics: Conversion Rate Optimization, Google, Pay Per Click (PPC) Advertising

Strategies For Implementing Google’s Remarketing Lists

April 9 by Sling & Stone

Remarketing is drastically underutilized, not only by travel agencies, but by online businesses as a whole. You have far more control over the type of visitors to whom want to show your ad based off [...]

Read More »

Category: News Topics: Google, Pay Per Click (PPC) Advertising

Google+ And Becoming A Subject-Matter Expert

April 6 by Sling & Stone

As a travel expert, you aren't really an expert at all things travel. You have a specific area of travel in which your knowledge and expertise stands above all others. You can use that to establish [...]

Read More »

Category: News Topics: Google, Social Media Marketing

  • 1
  • 2
  • Next Page »

Quick Reads:

Whoa…$80,000 In 3 Days From Facebook Marketing!?!

Use Video To Enhance Your Social Marketing

Create Personalized Trips And Still Provide Choice

How TripAdvisor Is Actually Hurting The Travel Industry

Facebook Is Making Changes For Service-based Businesses

Popular Topics

  • Social Media Marketing
  • Content Marketing
  • Infographics
  • SEO
  • Mobile Marketing
  • Email Marketing
  • Pay-Per-Click Advertising

© 2023 · Sling & Stone · Arlington, TX