If you are a first-time user of Google AdWords or thinking about using it for your travel business, it may be a little scary when first looking at it. But if you follow some steps from the start, you [...]
Better SEO Results With Google Analytics & Webmaster Tools
One of the best things about Google is that they provide free resources like Analytics and Webmaster Tools. And these aren't basic cheap offerings either, but fully robust and helpful applications. [...]
Google+ Collections And How To Use Them
Google has released a new feature called "Collections" for their Google+ social media platform. Collections are basically a way of grouping posts into any subject you choose; think Pinterest boards, [...]
Google AdWords Still Works For Your Business
"AdWords is too expensive!" "SEO is better, so you don't need to pay." "AdWords traffic never converts" I've heard these arguments, and most of you may still be using some of them. But I assure you [...]
Save Time Using These AdWords Shortcuts
If you're using Google's AdWords to market your business, you'll likely have a lot of clutter in the backend of your account. This will keep you from seeing opportunities to improve your efforts and [...]
Will Google’s Mobile-Friendly Update Affect AdWords Next?
The dust has settled and people have stopped freaking out, but the next deadline is sure to be right around the corner. Google's roll out of mobile-friendly update to their organic search results for [...]
Examples Of Writing Better To Improve Your AdWords Ads
If you're struggling to get positive results from your AdWords ads, it may be because of the copy in your ad. With so much competition in the travel industry, it's important that your ad sticks out [...]
Increase Your Landing Page Conversion Rate When Advertising
While this article talks about Google Adwords, the principles can be used for any form of advertising you're using. The main focus here is the landing page, after the prospect clicks on your ad to [...]
Strategies For Implementing Google’s Remarketing Lists
Remarketing is drastically underutilized, not only by travel agencies, but by online businesses as a whole. You have far more control over the type of visitors to whom want to show your ad based off [...]
Google+ And Becoming A Subject-Matter Expert
As a travel expert, you aren't really an expert at all things travel. You have a specific area of travel in which your knowledge and expertise stands above all others. You can use that to establish [...]