The expansion of the internet, rise of mobile devices, and introduction of wearable technology have changed the way consumers interact with travel sellers. They have become used to a seamless [...]
Tips To Improve Conversions Of Mobile Visitors
More consumers own cell phones than toothbrushes (which is shocking!). Here's some practical advice for improving the conversion rate of visitors looking at your travel business website on their cell [...]
Continuing Engagement In Cross-Channel Travel Marketing
From the time a person gets the idea to travel through to booking the trip, he is going to have multiple touch points with travel suppliers, ads, articles, etc. through the entire conversion process. [...]
Strategies To Attract More Customers Via Mobile
Search on mobile devices has surpassed those on desktops, and the trend is likely to continue for the foreseeable future. So if you are not taking mobile seriously, it's past time for you to do so, [...]
Problems With Mobile Advertising And How To Fix Them
It's official, mobile device users has passed desktop users. Unfortunately when you compare the conversion rates of desktop, tablet, and mobile, mobile comes dead last. Not good when more eyes are [...]
Does Traditional Marketing Still Work For Travel?
I came across this article by John Frenaye talking about how marketing travel using traditional methods seems to have died, or at the very least become more difficult than before. Since the dawn of [...]
Having A Mobile-Friendly Website Is Now A Requirement
Google is leading the way on requiring websites to be mobile-friendly. Now that the April 21st deadline has come and gone, we should expect the other two major search engines (Bing & Yahoo), to [...]
Will Google’s Mobile-Friendly Update Affect AdWords Next?
The dust has settled and people have stopped freaking out, but the next deadline is sure to be right around the corner. Google's roll out of mobile-friendly update to their organic search results for [...]
It’s Time To Up Your Mobile Marketing Game
Today Google launches its update for mobile-friendly websites for their mobile search. So what's the big deal? Well, with 29% of the U.S. making purchases on mobile devices, projected to reach 33% by [...]
The Age Of Mobile Is Here…Are You Ready?
Google's update for mobile-friendly sites launches tomorrow. If you are just now hearing about it, or have been ignoring all the news over the previous weeks/months, the deadline is here and it's [...]